High-impact content for law firms. Zero fluff.
Seema Desai Maglio,
Founder and CEO
Seema is a law firm business development executive with two decades of experience crafting high-impact marketing content that provides a competitive edge. Her background includes developing content for boutique, midsize and global AmLaw 100 firms. She holds a BBA in marketing and an MBA in business strategy.
Seema leads content projects of all types and has experience managing large-scale development and rewrites of content libraries including pitch materials and website content. All of her content is American Bar Association (ABA) compliant.
Approach
Unlike output from ChatGPT and other content generators, Seema’s content does not contain fluff or buzzwords like “breadth and depth.”
Her approach is equal parts art and science. A nerd at heart, she leverages data to pinpoint the key differentiator that sets your firm and lawyers apart from everyone else. She then employs exceptional writing skills to craft a persuasive and engaging narrative around that.
Services
Below are the content services that Seema provides. If you would also like design services, she partners with talented graphic designers who have decades of experience designing impactful collateral for law firms.
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Seema writes award-winning submissions for directories (Chambers, Legal 500, etc.) and legal trades (Law360, American Lawyer publications, Euromoney/Delinian publications, etc.).
Trade publications place a high value on storytelling - editors are looking for a unique story that can attract readers. Directory guides, on the other hand, place a high value on process.
Seema has deep insight on the formula that leading directory guides and trade publications use when ranking firms and lawyers. She leverages this experience to help her clients improve their rankings.
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Seema crafts value-based bios that are free of legal jargon. Instead of leading with credentials, she builds a narrative around who that lawyer is as a person and how that makes them more effective than their peers.
She seamlessly weaves together credentials, life experiences and personality traits to help readers connect with the lawyer on a human level. Through connection, the bio becomes memorable.
Seema writes compelling bios for lawyers at all stages of practice, from senior partners to first year associates.
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Seema develops pitch decks that focus on key differentiators. She writes compelling narrative that is rooted in data. When it comes to pitch decks, less is more - she recommends a max of 20 slides.
Seema has experience developing pitch decks for firms, practice areas and industries. She also leads rewrites of entire pitch libraries, ensuring effective and consistent messaging across all decks.
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Seema develops brochures that are used for business development and recruiting efforts. Given that brochures are off-the-shelf materials that are not updated on a regular basis, Seema develops concise content that stands the test of time.
The polished PDF format of a brochure allows for easy sharing internally, with lawyers within your firm, as well as externally with potential clients and candidates.
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Seema has experience leading more than 100 law firm RFP responses. She works with in-house teams to take a holistic approach to content development. Seema builds RFP responses around value-adds, both tangible and intangible. In a buyer’s market, the value-adds make all the difference.
She also helps clients with go/no-go assessments to ensure that the opportunity aligns with the firm’s growth plan. This type of assessment is vital to the success of a long-term business development strategy.
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Seema has experience leading website launches and rebrands. She develops content across all categories including practice pages, industry pages, about us pages, lawyer biographies, firm announcements, press releases and matter descriptions.
Given that the average visitor spends less than one minute on a page, Seema recommends 2-3 short paragraphs and the use of callouts to highlight key differentiators.
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Seema writes content on behalf of firm leaders including chairs and C-suites. She develops impactful and inspirational content for internal memos, announcements and presentations such as year in review, state of the firm and state of the practice.
Seema also develops content to improve cross-selling and collaboration. When educating an internal audience about a specific practice group or industry, she recommends simplicity (as simple as a children’s book) for maximum impact.
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Seema is an expert at finding the story among large volumes of pitch tracking data. Her analysis goes far beyond win/loss rates. Seema gets to the heart of what your firm’s competitive advantages are and she delivers that story to you via a presentation deck with easy-to-understand charts and visuals.
Seema handles the tracking process from start to finish. She communicates directly with your lawyers to gather information about pitch activity. She then supplements it with market data before she does a thorough analysis. Deliverables include the story (PowerPoint) and the underlying data (Excel).
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If you have a team member on parental or medical leave, or if you need extra support until you bring on a new hire, Seema offers content coverage on a monthly fixed-fee basis.
Often, the content projects are the most time consuming to manage. Moving them off your plate can provide immediate relief when your in-house team is drowning.