We transform practice and industry pages into a client acquisition asset built for AI-driven search.

Search behavior has changed. Most law firm content has not.

In-house counsel and business leaders are increasingly using GenAI to evaluate law firms. These platforms do not return search results - they make referrals.

Just as a trusted human referral can drive high-value inbound work, so can GenAI.

Seema Maglio, Founder

Named among the “Global 100 Leaders in Legal Strategy and Consulting” by Lawdragon.

At The Found Word®, we transform your practice and industry pages into a client acquisition asset built for AI-driven search. These are the pages large language models (LLMs) rely on to understand your firm.

Through our SignalAlignAI™ Framework, we structure high-impact content around the signals LLMs use to evaluate and recommend firms. This transforms your pages from static marketing content into an active revenue driver.

We work exclusively with Am Law 100 firms. Our ContentScale™ System allows us to deliver enterprise-scale transformation across 50–100 practice and industry pages. Your new pages will also function as a strategic content library that can support pitch decks, proposals, submissions, and recruiting materials - delivering ROI that extends far beyond GenAI optimization.

ContentScale™ System

GenAI platforms now influence how firms are discovered, evaluated, and shortlisted - yet most firms have not structured practice and industry pages for AI retrieval.

Through our SignalAlignAI™ Framework, we structure practice and industry pages around three core signals that shape how LLMs read content:

Identity Signals

The differentiators that help
LLMs recognize when your firm is relevant for a specific matter.

Structural Signals

The organization and formatting that allow LLMs to retrieve and interpret your capabilities.

Coverage Signals

The factors clients consider that help LLMs associate your firm with credible guidance.

Your firm’s story lives with your partners. That’s where AI visibility begins.

GenAI systems do not reward legacy marketing copy.

They surface firms whose capabilities are meaningfully differentiated from peers. That level of differentiation comes from your partners - not from existing collateral.

We lead structured interviews with your practice and industry chairs to extract the details that LLMs, and clients, look for. Our ContentScale™ System is purpose-built for the scale of Am Law 100 firms, where practice and industry leadership spans 50-100 partner stakeholders.

Every member of our content team has more than 20 years of legal marketing experience. With decades of partner-facing experience inside BigLaw – and fluency across practices and industries – we know how to build trust in the most demanding environments.

Our Team

Scaling Creativity Through AI

We use two enterprise AI tools within our workflow - ChatGPT Business (for structured first drafts) and Clearscope (for SEO and GEO optimization).

Think of a first draft as scaffolding: it provides structure, but not substance. With AI, that scaffolding goes up in minutes instead of hours, giving us more time to develop an authentic and differentiated narrative. Once we write the content, we use Clearscope to optimize it.

These tools don’t replace human creativity - they scale it - allowing us to deliver results in a timeframe that would be impossible to achieve otherwise.

  • "Unlike other content writers, Seema understands the challenges that legal marketers face. She leverages expert knowledge of the legal industry, and internal workflows, when delivering practice and industry content."

    Mereen Miran | Senior Director of Business Development, McDermott Will & Schulte
    (Am Law 50)

  • "Seema is proactive, strategic, and creative. She is an exceptional writer."

    Dr. Chris Holly | Partner, Cooley (Am Law 20)

  • "I continue to be impressed by Seema’s ability to identify key differentiators and write an impactful narrative around that. She works so well with our team and delivers high-quality content on time and within budget."

    Andrea Cale, Director of Business Development, Fenwick & West (Am Law 100)