High-impact content for law firms. Zero fluff.
Seema Maglio
Founder and Chief Content Officer
Seema is a law firm marketing and business development executive with two decades of experience crafting high-impact marketing content that provides a competitive edge. She writes content for boutique, midsize and global AmLaw 100 firms. She holds a BBA in marketing and an MBA in business strategy.
Seema leads content projects of all types and has experience managing large-scale development and rewrites of entire content libraries including pitch materials and website content. All of her content is American Bar Association (ABA) compliant.
Approach
Unlike output from ChatGPT and other AI platforms, Seema’s content does not contain fluff or buzzwords like “breadth and depth.” She doesn’t need to rely on fluff - with two decades of in-house legal marketing experience, she has expert knowledge of sophisticated practice areas and industries.
Seema’s approach is equal parts art and science.
A nerd at heart, she leverages data to pinpoint the key differentiators that set your firm and lawyers apart from everyone else. She then employs exceptional writing skills to craft a concise, human-interest narrative around that.
In a world of AI-generated content, Seema takes a human-first approach to foster emotional connection through her writing. Through connection, the content becomes memorable, resulting in a competitive advantage for her clients.
Services
Below are the content services that Seema provides. If you would also like design services, she partners with talented graphic designers who have decades of experience designing impactful collateral for law firms.
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Seema writes award-winning submissions for directories (Chambers, Legal 500, etc.) and legal trades (Law360, American Lawyer publications, Euromoney/Delinian publications, etc.).
Trade publications place a high value on storytelling - editors are looking for a unique story that can attract readers. Directory guides, on the other hand, place a high value on process.
Seema has deep insight on the formula that leading directory guides and trade publications use when ranking firms and lawyers. She leverages this experience to help her clients improve their rankings.
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Seema develops brochures that are used for business development and recruiting efforts. Given that brochures are off-the-shelf materials that are not updated on a regular basis, Seema develops concise content that stands the test of time.
The polished PDF format of a brochure allows for easy sharing internally, with lawyers within your firm, as well as externally with potential clients and candidates.
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Seema writes content on behalf of firm leaders including chairs and C-suites. She develops impactful and inspirational content for internal memos, announcements and presentations such as year in review, state of the firm and state of the practice.
Seema also develops content to improve cross-selling and collaboration. When educating an internal audience about a specific practice group or industry, she recommends simplicity (as simple as a children’s book) for maximum impact.
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Seema crafts value-based bios that are free of legal jargon. Instead of leading with credentials, she builds a narrative around who that lawyer is as a person and how that makes them more effective than their peers.
She seamlessly weaves together credentials, life experiences and personality traits to help readers connect with the lawyer on a human level. Through connection, the bio becomes memorable.
Seema writes compelling bios for lawyers at all stages of practice, from senior partners to first year associates.
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With expert knowledge of sophisticated practice areas and industries, Seema develops pitch materials (decks and one-pagers) that focus on key differentiators. She writes compelling narrative that is rooted in data.
Seema can handle pitch projects of all sizes. She has experience creating and editing content for entire pitch libraries, ensuring effective and consistent messaging across all materials.
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Seema has experience leading website launches and rebrands. She develops content across all categories including practice pages, industry pages, about us pages, lawyer biographies, firm announcements, press releases and matter descriptions.
Given that the average visitor spends less than one minute on a page, Seema recommends 2-3 short paragraphs and the use of callouts to highlight key differentiators.